Hi, I'm Parsa 👋
Software engineer and entrepreneur. I love building things and helping people. Trying to be more active on Twitter.
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About

I started tinkering with BASIC when I was 10 years old. Not gonna lie, I kinda sucked at it but it was very intriguing for me. Now, almost 15 years later, I've built a variety of software products, participated in many programming competitions & hackathons, and worked at big tech & startup companies. I even started my own software studio called Bloorsoft 3 years ago. After all this time, I'm still learning every day... Grinding hard for a better future for myself, my family, and the world.

Work Experience

A

Affirm

Jan 2024 - Present
Software Engineer
Migrated all of Affirms infrastructure to Redis engine v7.1 and RedisPy v5, directly contributing to availability and performance optimizations across our whole stack.
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Bloorsoft

Feb 2022 - Present
Founder & CEO
Founded Bloor Software Inc. a boutique software consulting studio with a focus on web development. Lead and recruited teams of developers and designers in order to satisfy the needs of our clients. Networked and negotiated with various potential customers to speed up Bloorsoft’s growth
A

Affirm

May 2022 - Sept 2022
Software Engineer
Analyzed the current condition of the dependencies of Affirm’s codebase and researched various tools such as Dependabot and Renovate to automate the process of dependency maintenance. Configured Renovate and created a custom Docker image which was self-hosted on Affirm's BuildKite pipelines to generate automatic dependency update PRs and run post upgrade tasks.
K

Konrad Group

May 2021 - May 2022
Software Engineer
Developed Artie, a tool for facilitating executors with estate management. Implemented an internal application for the Royal Bank of Canada to help manage high-value investment clients using Angular, GraphQL, and MongoDB.
T

TeleVU Innovation

Sept 2021 - March 2022
Software Engineer
Built an end-to-end web application as the lead developer in a fast-paced startup environment using React, Node, Express, and PostgreSQL
H

Hypatia Systems

Nov 2020 - May 2021
Junior Software Engineer
Integrated the Hypatia Mathematical System with the TinyMCE editor through the creation of a plugin to facilitate acquiring mathematical input for writing and solving questions
M

Medtronic

June 2020 - May 2021
Software Engineer
Developed a web application for the Medtronic Diabetes business unit to help manage their sales force. Built a mobile app using React Native and Typescript.
S

Scotiabank

Sept 2019 - Dec 2019
Junior Software Engineer
Built RequestToPay within the Technology Leadership Initiative program at the University of Toronto under the supervision of Scotiabank. RequestToPay is an android application that is designed to simplify the financial interactions between small businesses and large suppliers.

Skills

React
React Native (hate apple and their random rules)
Next.js (love it)
Typescript (type safety is a must)
Node.js
Python (not huge fan but we have 80+ microservices running on it at Affirm)
Postgres (love Supabase)
Docker
Kubernetes
Terraform + Terragrunt
C++ (what I used for competitive programming)
Redis (I've gone pretty deep into caching)
AWS (only when Vercel is not cutting it)
My Projects

Check out my latest work

I've worked on a variety of projects, from simple websites to complex web applications. Here are a few of my favorites.

Engager

Engager was made as an experiment to see if we could grow our software studio with content marketing.

Next.js
Typescript
PostgreSQL
Supabase Auth
TailwindCSS
Stripe
Shadcn UI
Vercel AI SDK

Artefice

Artefice was an AI-powered fashion brand that I started in 2022-2023. The project was born from a late-night conversation with friends: "how cool would it be if we had custom t-shirts of a cow that's getting high!".

React
JavaScript
Vite
Firebase
Chakra UI
Stripe

SuperHuman++

SuperHuman like email client with an embedded personal AI assistant.

Next.js
Typescript
PostgreSQL
TailwindCSS
Shadcn UI
Gmail API
Vercel AI SDK
Affirm Vision

Affirm Vision

This application uses OpenAI's GPT-4 Vision models to identify products in an image or video feed and finds them on Affirm's merchant websites.

React
JavaScript
Docker
Python
Custom scrapers
TailwindCSS
Shadcn UI
Startups

I help startups ship 🔥

I've been fortunate to be a part of the early days of a few startups and have learned a lot from every single experience.

  • F

    Fetchr

    San Francisco, CA

    Helped Fetchr with developing their auth, permissioning, and order management services. I built their stylist facing dashboard with Next.js, and integrated a variety of features with their React Native app.
  • S

    Streamline Climate

    San Francisco, CA

    Helped Streamline develop a full-fledged MS Word Add-In with the key features of their main app. Also integrated their next.js app with MS OneDrive so they can close a deal with Rivian!
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    Tuuli

    Toronto, ON

    Tuuli came to me with their core idea and proprietary algorithms. I had ~6 weeks to develop their application from scratch. We successfully launched their next.js app on time which allowed them to secure a big client and extra funding.
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    Nexavision

    San Francisco, CA

    I developed a complete web app with auth, payment, and custom features on top of Nexa's database of basketball data. After the first launch, I helped their team with adding seasonal features for the WNBA.
  • B

    BrandVM

    Toronto, Ontario

    I've collaborated with BrandVM (one of best web design agencies in Canada) on various projects. I handle architecting and developing complex applications that require custom implementations.
  • T

    TeleVU Innovation

    Toronto, Ontario

    Built everything from a chat service to a video streaming platform, and a react native library for data syncing with an at home health monitoring device through BLE.
Contact

Get in Touch

Want to chat? Just shoot me a dm with a direct question on twitter and I'll respond whenever I can. I will ignore all soliciting.